The flipflop is the foot wear that connects the world. From homes to beaches, millions of the world's citizens choose to wear flipflops.
It's a beach football game on a sunny day in Indonesia. Abdi is positioned as a striker today and is on form. He chests the ball deftly down to his feet. A jig right, dash left, looks up quickly and he's target is locked; he shoots! Bima, the goalie dives for the ball, his attempt falling short as he helplessly watches the ball sailing passed.
Abdi and his team-mates dash across the beach; arms outstretched in celebration. Amidst the cheers Abdi realises he only has one flipflop on. The other must have fallen off when he struck the winning goal. 'No matter', he thinks, remembering the other pairs he has at home.
As the sun goes down, the tide comes up and sweeps the beach clean to collect all the refuse and a journey begins. The ocean hurls its passenger, back and forth, up and down for thousands upon thousands of miles.
Unlike the Titanic, this vessel doesn't sink, and just as the sun must rise, a couple of weeks later, Abdi's forgotten flipflop appears on the Kenyan coast. Like many other stories that end up with discarded flipflops littered on beaches, here the flipflop will stay, blighting the beauty of the coast and threatening the sea creatures that live therein.
Where most see 'rubbish' we see imaginative products that can be sold while saving our planet. We collect these beached flipflops and transform them in to diverse products and creations, and in the process clean up these previously tainted beaches.
Abdi's flipflop and many others alike may then become a king-size whale sculpture, a colourful play ball for a toddler, a fortune 500 executive's I-pad cover, amongst dozens of other imaginative creations that emerge from flipflops recycled by The Ocean Brand. The Ocean Brand is a story of restoration and recreation.